Genetics in the Spotlight: Digital Transformation at Amsterdam UMC
A leading department deserves a leading online presence. For the Department of Human Genetics at Amsterdam UMC, the largest of its kind, we developed a solution that showcases their expertise and impact to the fullest.
The Challenge:
- Limited possibilities within the corporate website structure
- Insufficient visibility in search engines
- Complex information that needed to be communicated clearly
Our Approach
We created a custom digital environment consisting of:
- A main website with extensive functionalities
- Strategically structured subwebsites for specific research areas
- SEO-optimized structure for maximum online discoverability
- User-friendly content management system
The result
The new digital infrastructure enables the department to effectively showcase their groundbreaking work to both peers and the general public. The enhanced online visibility strengthens their position as a leading knowledge center in genetics.
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