{"id":1245,"date":"2025-01-03T15:32:27","date_gmt":"2025-01-03T14:32:27","guid":{"rendered":"https:\/\/delta.kavango.nl\/?p=1245"},"modified":"2025-01-13T16:26:34","modified_gmt":"2025-01-13T15:26:34","slug":"humane-genetica","status":"publish","type":"post","link":"https:\/\/kavango.nl\/en\/humane-genetica\/","title":{"rendered":"Amsterdam UMC"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Genetics in the Spotlight: Digital Transformation at Amsterdam UMC<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A leading department deserves a leading online presence. For the Department of Human Genetics at Amsterdam UMC, the largest of its kind, we developed a solution that showcases their expertise and impact to the fullest.<\/p>\n\n\n\n<p>The Challenge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited possibilities within the corporate website structure<\/li>\n\n\n\n<li>Insufficient visibility in search engines<\/li>\n\n\n\n<li>Complex information that needed to be communicated clearly<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Our Approach<\/strong> <br>We created a custom digital environment consisting of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A main website with extensive functionalities<\/li>\n\n\n\n<li>Strategically structured subwebsites for specific research areas<\/li>\n\n\n\n<li>SEO-optimized structure for maximum online discoverability<\/li>\n\n\n\n<li>User-friendly content management system<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The result<\/strong><br>The new digital infrastructure enables the department to effectively showcase their groundbreaking work to both peers and the general public. The enhanced online visibility strengthens their position as a leading knowledge center in genetics.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Expert in complex digital challenges? <\/strong><br>We translate your specific needs into effective digital solutions. Get in touch for a strategic conversation about your digital ambitions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/delta.kavango.nl\/wp-content\/uploads\/2025\/01\/Department-of-Human-Genetics-\u2013-Amsterdam-UMC.mp4\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Genetica in de spotlight: Digitale transformatie Amsterdam UMC Een toonaangevende afdeling verdient een toonaangevende online presence. Voor de afdeling Humane Genetica van het Amsterdam UMC, de grootste in zijn soort, ontwikkelden we een oplossing die hun expertise en impact optimaal zichtbaar maakt. De uitdaging: Onze aanpak We cre\u00eberden een op maat gemaakte digitale omgeving bestaande [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1274,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,21,29,26,40],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding","tag-design","tag-hosting","tag-website","tag-zorg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amsterdam UMC - Kavango<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kavango.nl\/en\/humane-genetica\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amsterdam UMC - Kavango\" \/>\n<meta property=\"og:description\" content=\"Genetica in de spotlight: Digitale transformatie Amsterdam UMC Een toonaangevende afdeling verdient een toonaangevende online presence. Voor de afdeling Humane Genetica van het Amsterdam UMC, de grootste in zijn soort, ontwikkelden we een oplossing die hun expertise en impact optimaal zichtbaar maakt. De uitdaging: Onze aanpak We cre\u00eberden een op maat gemaakte digitale omgeving bestaande [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kavango.nl\/en\/humane-genetica\/\" \/>\n<meta property=\"og:site_name\" content=\"Kavango\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-03T14:32:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T15:26:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kavango.nl\/wp-content\/uploads\/2025\/01\/Poster_UMC-HumaneGenetica2-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kavango.nl\\\/humane-genetica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kavango.nl\\\/humane-genetica\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/kavango.nl\\\/#\\\/schema\\\/person\\\/33c9805228104d0dd9bc40d40e59c909\"},\"headline\":\"Amsterdam UMC\",\"datePublished\":\"2025-01-03T14:32:27+00:00\",\"dateModified\":\"2025-01-13T15:26:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kavango.nl\\\/humane-genetica\\\/\"},\"wordCount\":158,\"publisher\":{\"@id\":\"https:\\\/\\\/kavango.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kavango.nl\\\/humane-genetica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kavango.nl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Poster_UMC-HumaneGenetica2-scaled.webp\",\"keywords\":[\"Branding\",\"Design\",\"Hosting\",\"Website\",\"Zorg\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kavango.nl\\\/humane-genetica\\\/\",\"url\":\"https:\\\/\\\/kavango.nl\\\/humane-genetica\\\/\",\"name\":\"Amsterdam UMC - 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